YOOZ - Rebuilding a Digital Brand With Creative Velocity
A rebrand. A creative ignition. A three-year transformation in motion.
YOOZ began as a simple utility platform, top-ups, bill payments, peer-to-peer transfers. What it needed was a brand that felt as dynamic and intuitive as the service itself. As the platform expanded, the identity no longer matched the ambition. The brief was clear: evolve YOOZ into a modern, energetic digital brand with a visual system capable of scaling across motion, social, and nationwide OOH.
The rebrand demanded more than aesthetics. It required a recalibration of how YOOZ communicated, how it moved, how it spoke, how it appeared across every touchpoint. The challenge became an opportunity to redesign the brand experience from the inside out.
Rebuilding the Core Identity
The new identity centered on clarity, fluidity, and digital motion. Every element, typography, visual rhythm, colour strategy, iconography, was engineered for speed, legibility, and personality. This system formed the foundation for everything that followed: motion graphics, explainer videos, onboarding animations, social templates, and a refreshed approach to customer engagement.
The result was a YOOZ that looked and felt alive. This identity became the engine that powered YOOZ’s motion, messaging, and expansion into new territories.
Breaking the Mold: Redefining Social Media for a Digital Audience
With the new identity in place, the next challenge emerged: give YOOZ a social presence that cuts through the noise in the B2B fintech space. The mandate was not incremental improvement, it was reinvention. Posts were stale, engagement was flat, and the audience wasn’t connecting.
That challenge sparked a shift. I pushed into new design territories, motion-driven content, bold micro-illustrations, unconventional formats, and bright, memorable visual storytelling. What began as experimentation became the new internal standard. Every piece of content, from holiday greetings to feature highlights, carried a signature blend of rhythm, colour, and personality. This creative leap gave YOOZ a voice that stood out in a crowded fintech landscape.
Quantified Results: From Engagement to Efficiency
The adoption of this creative direction delivered measurable outcomes that extended far beyond vanity metrics:
Brand & Audience
- +8,500 new B2B followers (1,500 → 10,000)
- Above-industry LinkedIn engagement, surpassing the 3.2% benchmark
Efficiency & Business ROI
- Up to 80% cost reduction per invoice
- Invoice lifecycle reduced by 70% (14–20 days → 3–5 days)
Creative Performance
- Motion-first content became the top-performing format
- Visual consistency increased brand recall across all channels
It validated the strategy. Creativity, when disciplined, becomes a direct contributor to revenue and efficiency.
A Unified System Across Motion, OOH & Digital Billboards
As the brand expanded beyond the screen, the visual system flexed effortlessly into large-scale formats:
- High-visibility OOH posters
- Digital billboards across high-traffic areas
- Motion-led brand videos
- Animated user-journey sequences
- Dynamic social media greetings and announcements
This cohesion ensured that YOOZ delivered a consistent, recognizable experience everywhere it appeared.
Impact
The YOOZ transformation wasn’t a design refresh, it was a creative acceleration.
- A cohesive brand system built from typography to animation
- A stronger social identity with measurable audience growth
- Motion and OOH executions that elevated public visibility
- A signature visual fingerprint embedded across every touchpoint
It marked the emergence of YOOZ as a high-performing digital brand ready for its next phase of growth.
Applied Identity:
Motion, Social & OOH
TVC:
Posters:
Website:
Digital Billboards:
Years In Review:
Animated user-journey sequence:
Breaking the Mold with dynamic social media:
Creative Direction & Key visuals: Richard.Qm.Lewis Creative Strategy & Copy: Nicole Martin Working with YOOZ.