Mackeson: Reigning Supreme in the Trinidad and Tobago Market
The MACKESON KING OF THE NIGHT campaign, launched between 2016 and 2018, made a significant impact on the marketing landscape of Trinidad and Tobago. By identifying a previously underrepresented segment of stout consumers, MACKESON tapped into a highly engaged and loyal audience.
The campaign's success was rooted in its ability to resonate with the unique attributes of MACKESON consumers. By recognizing their individuality and empowering them as "Kings of the Night," MACKESON established a strong emotional connection that set it apart from competitors.
AWARDS & RECOGNITION
2019 ADVERTISING AGENCIES ASSOCIATION OF TRINIDAD & TOBAGO: BEST IN SHOW - Cross Platform Campaign Silver - MACKESON Tonight
2018 ANNUAL AMERICAN ADVERTISING FEDERATION: BEST IN SHOW - Online - MACKESON Tonight GOLD - Social Media Campaign - MACKESON Tonight GOLD - Branded Content & Entertainment Campaign - MACKESON Tonight
Key visual: Richard.Qm.Lewis Copy: Nicole Martin Creative direction: Till Aurousseau Working with Ogilvy Caribbean.